SOCIAL MEDIA - STILLS
When it comes to social media visuals, it's essential to create an authentic feel that distinguishes them from traditional commercial photos. You can achieve this by capturing candid shots of satisfied patrons, behind-the-scenes glimpses, raw ingredient images, or photos of your stunning location. This approach enables potential guests to connect with your business and visualize a memorable experience at your establishment. Keep your visuals raw and natural to achieve an authentic feel.
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SOCIAL MEDIA - REELS
In the past, creating high-quality video content was crucial for capturing viewers' attention. However, the current trend shows that viewers are attracted to unpolished, authentic moments in videos. The popularity of social media influencers and user-generated content have contributed to this shift. Brands must adapt their approach to video content to connect with their audience effectively. Although high production values are still beneficial, they must be combined with authenticity and relatability. Prioritizing real and honest moments in video content can create stronger connections with the audience and generate higher engagement levels.
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