Starting as a food photographer in New York City can be daunting, especially when it comes to choosing the right gear. Here’s a guide to the essential equipment you need.
Navigating the Culinary Landscape: Tips from a Food Photographer
Persistence Pays Off: Francesco's Journey to Success in Food Photography
This episode features Francesco Sapienza, a food photographer based in New York. Francesco’s mission is to help elevate culinary brands using his extensive photographic knowledge and stunningly balanced compositions. He was worked with large brands such as Whole Foods Market, Oceans, Boucherie, Lavazza, Eataly, Hawksmoor, Smithsonian Books, Rizzoli Publications, and even The New York Times.
Francesco Sapienza revealed his transition from engineering to food photography. Motivated by a desire to minimize regrets, he built a portfolio and then faced challenges expanding into editorial work. Advice to niche down ultimately refined his style to food. Francesco stresses the importance of outsourcing non-passionate tasks to focus on creativity, and to follow your passion.
“Francesco is an incredibly skilled photographer. He has an innate ability to understand a brief and transform the beautiful into the spectacular. Not only is his vision and technical execution flawless but his ability to digest multiple different ideas and develop a holistic story is unmatched. I would highly recommend working with him on all types of projects, especially in hospitality and brand storytelling.”
“Not only is Francesco an incredibly talented photographer, both technically and artistically, but he is also absolutely wonderful to work with.”
“Francesco takes every client’s needs seriously - whether a headshot for a food blogger or endless photos for a three hundred page cookbook - and brings his big joy and charisma to each shoot. Francesco is boundless in enthusiasm and creativity and operates his business at the highest level of professionalism.”
“Francesco has great communication skills on top of an amazing talent for capturing captivating images in a seemingly effortless way.”
